Let’s Discuss Conversational Copywriting

  Many aspirational and even professional copywriters think that the more complicated their copy is and the more jargon it includes, the better it is. But more and more content writers seem to think that that type of writing is in the past. The future? Conversational Copywriting. Think no-hype, jargon-free, relationship-building copy. Conversational copywriting is…

SEO: Long Tail Keywords In Copywriting

Every day, search engines process billions of search queries. These search queries, in marketing terms, are called keywords. These keywords can either by short or long tail keywords. Usually, when a keyword has more than three words in it, it is seen as a long tail keyword. When looking at keywords, the short tail keywords…

Chatbots: New Writing Opportunities For Copywriters?

  Talkbots. Chatterbots. IM bots. Also known as chatbots, these computer programs are growing in popularity in customer service and information acquisition. Why? Because, with the ability to believably simulate human conversation, more and more brands are considering this technology. While algorithms are definitely involved in writing the responses for the bots, humans are still…