Author: Marion Banks

The harsh reality is that most people don’t only see bad writing as unprofessional, but they also automatically equate it to poor skills in general. Just ask around. How you write a company profile and proposal can therefore very well make or break your chances...

The following infographic from ABC Copywriting lays out concise information about the copywriting process and even includes several notable quotes, as well as tips for successful sales letters, information documents, webpages, and advertisements....

Everyone can write! Right? Well … some perhaps not as arrestingly as others. Or as creatively. Or judiciously. Or concisely. Getting to the point, the job of the copywriter isn’t always as easy as often thought!   We ruminate over single words. We labour over sentences. And...