Google Analytics is, no doubt, a fantastic product for finding out stats about your association’s audience. Out of the box, it can help you find out more about your audience, where they came from and their behaviour on your website. But there are some features...
Time is precious, we all know that! And each second of an entrepreneur's life counts. To ensure that you are not wasting your time on social media, you have to use it wisely. Over the past few years, digitalization has changed the way a business...
Let’s picture this. You had a meeting with a client in a beautiful hotel in the middle of Sandton city. Just after the meeting, you decide to take a picture of the city from a window. A beautiful aerial shot of the city. “Perfect for...
Before I begin, let me warn you that this article is not going to reveal any magic tricks that would get you to the first page of Google search results overnight. These kinds of things require effort, patience and persistence. At the same time, this post...
If you are new in the world of marketing, you could probably be wondering "What do B2B and B2C even mean? Believe it; these two terms are only common to marketers. To get you started, let's define them.B2B (Business-to-Business) is the kind of marketing in which...
Growth Marketing In simple terms, growth marketing is “the process of testing marketing strategies aligned with KPIs and measure the performance of it.” More so than traditional marketing, growth marketing focuses on maximizing the lifetime value of a customer, while minimizing the cost and time it takes...
[embed]https://www.youtube.com/watch?v=OM8Wg7kDBqw[/embed] Allon: This is The Big Small Business Show, and this is our expert slot. And today in the studio with us, we have Bongani Gosa. He is the founder and CEO of BWD Advertising. And we're going to be talking about making your own corporate...
Two Roles in the website creation [embed]https://www.youtube.com/watch?v=62tsiY5j4_0[/embed] Today, I wanna talk to you about the difference between web design and web development. These are two separate roles in the website creation process. Some people do both of them together, but not everyone does, as they do involve...