Social media has become a prominent platform for various diverse, unique, and shared-interest communities to thrive. A platform like Twitter has become a way for many people to join in the conversation and make their voices heard. The trick with Twitter is that your posts...
AdWords, Google's hugely successful pay-per-click (PPC) advertising system, is big for a reason: It’s a tool that has proven and measurable returns on investment. What many brands underestimate though is the important role copywriting plays in successful AdWords execution. By ticking certain copywriting boxes, brands...
We live in an era of abbreviations. Consequently, terms like LOL, BRB, and ASAP are commonly seen in social media and online conversations – used by both young and old. One of the terms that has become quite well-known in the digital, advertising, and marketing...
The renowned marketer, Gary Halbert, used to ask his seminar students the following: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on...
Many say clichés have become clichés for a reason – that it is because they work. Others argue the exact opposite. In Stephen Fry’s opinion, “It is a cliché that most clichés are true, but then like most clichés, that cliché is untrue.” Albeit that...
The term ‘usability’ is a well-known concept in the world of digital communication and advertising. This principle is an especially important guideline when brands create websites; users should be able to find relevant information effectively and efficiently when engaging with online platforms. If users don’t...
It’s difficult to believe that merely 13 years ago, the world of Facebook didn’t exist. Before the launch of Web 2.0 in 2004, the internet was simply filled with static web pages populated by a privileged few with HTML knowledge. Today, the world of the web...
Regardless of whether you are a TwiHeart, Hunger Games tribute or mad for ShowMax, the majority of consumers seem to get sucked into the allure of episodic content. Information delivered in episodes skilfully exploits the incessant desire to know more by leaving loose ends untied....
If you are reading this, the above headline obviously worked. This may seem like a small feat, but if you consider the vast amount of information people are exposed to daily, enticing a reader to read more than just a headline is quite an achievement. As a...
When Walt Disney founded his company in 1923, it was built on his dream to create magic. One of his most famous quotes about Disney is that “If you can dream it, you can do it. Always remember that this whole thing was started by...