Creating Tailor-Made Text For Twitter

Social media has become a prominent platform for various diverse, unique, and shared-interest communities to thrive. A platform like Twitter has become a way for many people to join in the conversation and make their voices heard. The trick with Twitter is that your posts have to follow certain rules e.g. character limits, hashtags, and…

Why Copywriting Is Crucial for AdWords Advertising

AdWords, Google’s hugely successful pay-per-click (PPC) advertising system, is big for a reason: It’s a tool that has proven and measurable returns on investment. What many brands underestimate though is the important role copywriting plays in successful AdWords execution. By ticking certain copywriting boxes, brands can ensure customer engagements are fully optimised to get the…

How to Be an SEO Copywriting Champion

We live in an era of abbreviations. Consequently, terms like LOL, BRB, and ASAP are commonly seen in social media and online conversations – used by both young and old. One of the terms that has become quite well-known in the digital, advertising, and marketing industries, is something called SEO. SEO, which stands for Search…

How To Improve The Readability Of Your Writing

  The term ‘usability’ is a well-known concept in the world of digital communication and advertising. This principle is an especially important guideline when brands create websites; users should be able to find relevant information effectively and efficiently when engaging with online platforms. If users don’t find the information they need within a reasonable time,…