Author: Alexia Cost

"Good design is innovative, useful, purposeful, aesthetic, understandable, honest, focused, resourceful and long lasting”. These characteristics exist in a ‘creative vacuum’ if the journey of design thinking cannot be mapped through a process that allows both the client and the creative to engage with a...

  Whether you’re getting a designer to build your website from scratch or re-purpose an existing one, there’s a difference between a website that’s just going to hang around in the online vortex ‘looking pretty’ and one that’s going to WORK for your business to generate...

  “Corporate identity as an idea describes the personality and image of your business”. This description serves as a guide for anyone. It helps steer everyone from, young entrepreneur to seasoned CEO in the right direction. This means they can approach their corporate identity (and business) in...