An animated explainer or motion graphic refers to a video that describes a company and its products or services in a couple of minutes. With an animated explainer you could potentially increase the number of clients or customers your company has and subsequently increase your profits substantially.
A motion graphic may be the best way of informing target audiences of who you are and what purpose you company serves. The motion graphics are specifically tailored to your company. This means that it will draw your target audience to your company. The visuals should be relevant to your target audience and their interest. If the target audience is attracted and drawn to the visuals you produce, they might be persuaded to investigate more, which could lead to them investing in it.
It’s a known fact that Internet users often don’t stay on a page or read the content for that long. Statistics reveal that 55% of audiences spend an average of 15 seconds on a website. The difference (and big advantage) with having an animated explainer video is that it does not require users to read through content. You can get your message across and retain the interest of an audience more effectively. Users are only required to focus on the visual and audio. Users may sometimes find that reading copy requires effort whereas visual and audio content negates the effort in receiving information. The explainer video is an opportunity to present important messages and information in a more engaging and digestible format.
Placing an animated explainer on your landing page can be effective in grabbing the attention of most internet user. Almost automatically, users will be interested in your company and what it can offer them. An animated explainer is the easiest way for people to understand what you’re about. When an Internet user understands and can relate to your brand, it makes it easier for them to invest money into your company.
An animated explainer not only grabs the viewer’s attention with moving graphics, but also keeps their attention for a prolonged period of time. If you share a story about your brand, that audiences can relate with, it humanises your company and this will result in trust being strengthened between the brand and the user. Taking into account the fact that internet users rarely focus for longer than a few seconds, companies need to invest in a mechanism that not only captures viewers’ attention but also informs them of your company’s product/service offering and background.
An animated explainer will capture a potential customer’s attention, retain it and relay information about your company in no more than a few seconds or minutes. A relatable story will capture their attention and their hearts. Capturing a customer’s heart will make them love your company and the next generation to come.
Increase Company Awareness
An animated explainer can help a viewer or Internet user understand what the company can do for them. Once people are aware of your company’s corporate identity (i.e. colours, imagery. etc.) and what the company is about (the purpose), it makes it easier for audiences to identify it. In a world where there are millions of companies, a custom animated explainer could be the best way to stand out and be discovered on the web. Whenever people see your company (or elements associated with the brand), they will easily recall it if they have viewed an animated explainer, which could elevate your company to a whole new level.
Humanising Your Brand
Animated explainers can humanise your company, thus making it more relatable. A strong relatable story helps in influencing your identified target audience. The animated explainer will persuade a potential customer or target audience to invest in your mission, values, product/service offering and company vision. Animated explainers can speak to the hearts of the potential client. An animated explainer with characters that resemble your target audience will make it easier for potential customers to understand the story. This makes the animated explainer more convincing and relatable.
Other aspects can be included such as, placing the characters in scenarios similar to where your target audience would find themselves in. This will increase the videos relatability and assure potential customers that the company can be trusted. More trust equals higher investment.
Establish an Online Presence
YouTube is the second largest search engine in the world today (after Google) – a key reason why an animated explainer video makes sense. Posting your animated explainer on YouTube will increase the likelihood of your company getting noticed by potential consumers who are searching for products or services that you offer. With the growing number of social media platforms and blogs available for audiences around the world, you are presented with multiple avenues to promote your company and win audience attention using an animated explainer. The character and style of your video should be captivating enough that people will want to comment and share it.
In conclusion if you want to increase your profits and acquire customers that will return and love your company, an animated explainer is the way to go. An animated explainer will make your company relevant for this generation and the next. Get an animated explainer and stand out.