Digital, digital, digital. Is the hottest thing since PB & J were put together, and rightfully so, millions use the Internet everyday to get information or to post their own.
Nowadays people will grab their phones, laptops or computers to search for whatever they may be looking for at that particular time. However, don’t be put off by this because print marketing is still a crucial form of marketing that can still be used today.
Finding information on a business today has become very convenient due to the Internet, but now imagine these scenario’s:
- You have found the place you are looking for on the Internet, but have to venture out of your home or office to find the place and there are no sign outside the premises.
- If you are at a restaurant and you need the printed out menu.
- Having that voucher for your local gym.
- The flyer to learn about the special.
Without any of the signs, flyers, menu’s and vouchers we would be lost. Print marketing is still a very important method of representing your information.
The Top 5 Reasons Why You Still Need Print Marketing
- Brand Visibility
- Creating Engagement
- Reaching Specific Marketing Segments
- Niche Marketing reach
If you take a look at your company today and ask yourself, “Does my brand stand out from all the others?” If your not getting your name out there, it probably does not.
9 times out of 10 people that see your branding will go with the one they recognize and the only way to make sure that they can recognize yours is by getting your brand out their to public and there are multiple ways of doing that which is online and print marketing which includes: Posters, flyers, billboards, signs etc.…
How do you get yourself out there to be seen by your clientele? The answer is not as hard as one may think, it’s mainly about getting yourself out there with the many platforms available to us.
For starters your brand needs to be recognizable and the way you get that right is by having a mix of unique colours, an interesting typeface as well as a design agency like BWD for your marketing collateral. Marketing experts will have all your needs for the marketing platforms where you can put your best foot forward. This is just to make sure that all your printed goods such as: Banner, signs, poster, flyers, billboards, stickers etc. are all printed to the right size, correct spelling and legible for the public to read and understand.
Studies have shown that campaigns that one can physically touch do much better than ones like an email. Don’t get me wrong email marketing is great, but there is something special about getting something you can physically hold. 79% of consumers will act upon a printed post while only 45% will act upon an email.
Remember that consistency is key to a successful business brand.
Engagement is key to a successful marketing plan, well without it you would have no point in trying to advertise. Studies have shown that people read digital platforms 20% – 30% slower than what they do on printed items.
So if you want your text read properly, going print is a better plan but you can’t just stop there, you also need to make sure that your items are attention-grabbing before you reward them with a worthwhile offer or service. Print media is a trusted form of marketing and has a host of content areas: news, information, education, inspiration, special offers and entertainment,
All of which will lead to an engagement between the reader and content.
Reaching Specific Marketing Segments
Knowing where your customers look is important because that is where you need to put your marketing whether it is in the yellow pages (yes people still use this), newspaper, neighborhood publication or the local magazine that is distributed throughout the local area. You need to make sure that you reach out to these publications so that you do not miss out on any potential clients you may not know of but could help you become a better brand.
Niche Marketing reach
This is not a straightforward form of marketing, this can get very tricky in the sense, this it can be very cost effective because you are going after a smaller group of people than when you would be going for the masses.
For one, you need to find out where your product will work in these smaller groups and then find out where your competitors are placing their ads and see if you can have yours there.
It’s about getting your message out to the right channels so that you can get the attention of the customers you want and this can be done well by advertising your brand in the areas that these groups are situated.
Overall, thinking that print marketing would be a waste of your time would be a big mistake and cost you more than you realize.
It is important to get your name out and have the ability to be seen. Without the use of all the marketing platforms you surely will not have a successful run.