September 2017

George Gribbin, a previous chairman of Young & Rubicam, said that a copywriter “should have an understanding of people, an insight into them, a sympathy toward them." Understanding people have a great deal to do with firstly understanding their culture and language. As one of...

  When people land on your Facebook page, the first thing they see is the image that takes up nearly a quarter of the page, your Facebook cover.   Over the years Facebook has gone from connecting the average student to becoming a very handy marketing tool that...