23 Mar Why Copywriting Is Crucial for AdWords Advertising
Posted at 14:49h
in Copywriting
AdWords, Google's hugely successful pay-per-click (PPC) advertising system, is big for a reason: It’s a tool that has proven and measurable returns on investment. What many brands underestimate though is the important role copywriting plays in successful AdWords execution. By ticking certain copywriting boxes, brands...