25 Nov How to Stay Clear of Copywriting Clichés
Posted at 13:16h
in Copywriting
Many say clichés have become clichés for a reason – that it is because they work. Others argue the exact opposite. In Stephen Fry’s opinion, “It is a cliché that most clichés are true, but then like most clichés, that cliché is untrue.” Albeit that...
