An Insiders Guide To Content Marketing

You’ve just heard someone mention, “Content Marketing” and you have a fair idea of what “content” is and what “marketing” is right? Wrong! Well a little wrong, Content Marketing is an umbrella term covering a set of strategies, techniques and tactics in creating and distributing valuable, relevant and consistent content to attract and acquire a clearly…

Why Content Is King

    Let’s face it; the first thing that attracts you to someone is not his or her personality.   Searching for a client on the Internet can very well be compared to online dating. You ain’t even going to click on that profile if the person’s photo isn’t attractive. Superficial, some may say. But…