Animated videos can be created for the internet as well as mobile applications. Some design studios have stylized: Which is all well and good if the shoe fits! Others will be able to work in a range of styles to suit your company´s image and offer a more “couture” (boutique) service.
While moving characters (caricatures) are good at getting attention, some things are better said with text. Web videos can include animated text, characters, music, and voice-overs as well as live action shots. Get the right animation team, and you have everything your business needs to get your message across.
Quite understandably then, there are not just one or two, but several benefits of using animation videos for advertising and promoting a business. Here are some prominent ones listed out for your reference:
1. Develop the Customer’s Trust.
Using audio visuals helps in building the trust of your customers. Audio-visual messages show that the business took their time and effort to make sure that the customers understand what they offer. In most cases, people always believe what they see and not what they read or hear from somebody else. Success starts with the first impression, and if the first impression that the business builds on their customers is right, then the company is on its way to success.
2. Videos Entertains, Educates and Inspires
A good number of people who want to buy products they have never used will wish to a brief demonstration of how the product can be used. It is only on videos that you can get such a demonstration. The use of animations for marketing is becoming popular. Apart from the animation persuading you to use a specific product, it is also entertaining the viewer.
3. Lasting Impression
One of the advantages of Aminated video marketing for your business is that videos last for a long time and they create a lasting impression as compared to ads. Viewers of the video are more likely to remember the contents of the video as compared to any other medium. Ads die within a short time while videos go viral over the internet for a long time.
4. Videos are Economical Too!
Innovative technology has made video production cheap and affordable. Video production hardware is now affordable and readily available making the production of videos cheap. This ensures that the business does not spend a lot of their money in developing the videos.
5. High Impact and Measurability.
The boom in production and viewership of Aminated videos has increased the number of internet searches for products displayed in the videos. YDraw, a whiteboard animation company, has seen a significant increase in conversions at a little cost per acquisition.
6. Higher Priority in Search Engines
When searching on the internet using the search engines, you click on the second page of the results to view what you want. Videos get a higher priority as compared to pictures, texts, and audio files. This gives you a better advantage if you include the video on your website making it more noticeable.
7. Visual Appeal.
Animated Videos are audio-visual meaning they can appeal to several senses that is the eye and the ear. Videos make sure that both the visually disabled and those who cannot hear are capable of getting the message.
8. Reach a Large Audience Over a Short Period.
One of the most significant benefits of Animated Videos is that they can reach a massive population over a short period. Reaching a large audience over a short time in a more cost-effective means is a better solution.
9. Easily Incorporated in Social Media.
You can easily incorporate animated video message into the social media sites using links. Research indicates that 70 percent of the people visiting the internet watch videos. This makes audio-visual messages a powerful tool in marketing. If they used well, they are going to make colossal changes in your business.
10. Easy to Share.
Social media has become part of our life today. Currently, video sharing is a widespread practice in the social media meaning your business is going to gain popularity within a short time. There are a few things that you will need to look out for when deciding who is going to create your video. Find a video production company that focuses on a better production style, humor, and fun content to ensure your videos are remembered and shared. It is imperative to host your videos where you can measure their success.