A significant number of beauty brands have recently discovered the marketing and advertising potential of beauty content creators within the social media space. They are not only taking advantage of that gap but are also making great use of realised customer value benefit derived from sponsored content. Beauty content creators have mastered the technique…Details
A media strategy is basically the core of advertising, where all the elements of an ad campaign converge and integrate. This is based on the amount of information that has to be compiled and analysed before decisions regarding the creative concept can be taken. On the other hand, a creative concept is an…Details
Earlier, when there was no internet, information sharing was a typical task. Consumers were needed to spend more time on research before buying a quality product. And nowadays, with revolutionary changes in internet presents numerous tactics and tools to represent your product to others. There are various platforms available for marketing where companies can advertise…Details
Many aspirational and even professional copywriters think that the more complicated their copy is and the more jargon it includes, the better it is. But more and more content writers seem to think that that type of writing is in the past. The future? Conversational Copywriting. Think no-hype, jargon-free, relationship-building copy. Conversational copywriting is…Details
Video is a very compelling medium, if it’s telling a story you can get more engagement with video which you don’t get with words or pictures. If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for…Details
Some universities require students to do a 1-month internship at a marketing company or marketing department. In March we had 2 multimedia design students. The BWD Advertising team taught them as much as possible regarding practical side of graphics design basically how things work in real life. Besides being able to creeate great looking visuals,…Details
If you only just realised the importance of having a creative team to help you with communicating your brand message, then you have an interesting task ahead of you. Choosing the right agency for the job can be both nerve wrecking and exciting at the same time. You’re probably looking for an agency…Details
Some background Your consumers are empowered. And with an unprecedented scale of global collaboration pushing for an even more connected society; as a business, your most immediate threat may not even share the same country or continent with you. We have digital platforms to thank for this shifting business field. Let’s see how you…Details
One of our clients moved offices and asked us to update their corporate identity with a new address. About 2 years ago we had created logo, business card, email signature, business profile and other stationery items for the client. The impression is that the process takes around 15 minutes to do the update. They…Details
Content pillars are a must-have for marketers who want their companies to stand out from the crowd. There are so many things to think about when developing pillar content – research, planning, content creation, sharing and of course engaging with your audience. That’s why i’ve broken it down to 5 key areas – to help…Details
Every day, search engines process billions of search queries. These search queries, in marketing terms, are called keywords. These keywords can either by short or long tail keywords. Usually, when a keyword has more than three words in it, it is seen as a long tail keyword. When looking at keywords, the short tail keywords…Details
Friends, entrepreneurs, [inaudible 00:00:21], lend me your ears. So, I don’t know if you’ve noticed, but almost everyone today is talking about something strategic. I noticed the other day I was sitting in a meeting and somebody kept saying, “The strategic, the strategic.” And then the things they would say afterwards were not strategic. Somebody…Details
Themba and Lesedi talking about the day in the life of an account manager at BWD, which entails what they do to manage projects and how is the journey so far.
Writing good copy for a website’s landing page is more challenging than most think. Besides having limited time to communicate the value of your business to a new visitor on the website, the copy also has to keep their attention, be relevant, and encourage them to become a customer. This is besides all the…Details
Let’s avoid being part of the masses. We all understand how important it is to differentiate your brand from others because there are many other companies that offer the same products or services as you. Avoid design fads and go for a timeless clean and simple design. Simple has been shown to be…Details
Businesses continue to invest in content marketing on the internet. A website is a 24/7 salesman who works tirelessly for 365 days a year, always selling the objectives of your business and the associated products or service; even when you’re asleep. And like a good salesman, your website’s first job is to capture the attention…Details
Whether you are looking around for ideas, improving your skills, or updating your portfolio – website concepts are always a great idea to improve where someone has left off. According to Dr. Brent Coker from the University of Melbourne’s Faculty of Business and Economics, humans are “psychologically hardwired” to trust beauty. We are going to…Details
It has become common knowledge that it is necessary for businesses, even the small ones, to have a website. The online presence the business will almost immediately open up their market. Reaching people who may not have initially wanted your services but learn that they may actually need them. What is not considered when…Details
Tools are meant to simplify your processes. Growth hacking involves a lot of analysis and key points which play into the bigger picture which is your ranking. For quality results, you need to have a smart way of doing things. Below are some of the most effective tools which can help make your life as…Details
The High Diver: 6-second video ad of a person diving into a pool. Changes to the scenery happen as the person dives. Through the years video ads have become shorter starting with standard 60-seconds and moving to 30-second videos in the 1970’s. Since the mid 1980’s video ads were predominantly 15-seconds long. In…Details
Imagine this scenario. “I took my car for a service quotation yesterday. After the mechanic inspected my car, he advised that I bring my car in as soon as possible to prevent further damage to the engine. I told the mechanic to go ahead, and if the servicing on the car was satisfactory I’d…Details
In today’s digital landscape you here a number of marketers talking about content marketing and mentioning the buzzwords “content is king” how does it relate to your service, product, and Google rankings.
The gradual growth in the number of people who sign up for new social media accounts suggests that people are catching on to the benefits of having active social media accounts. There are various reasons to why people may choose to have social media accounts. Below are 6 ways in which you can make social…Details
“It is more important to click with people than to click the shutter.” – Alfred Eisenstaedt.
“Now its time to click with Google.” – Mosa Qhobela
When you see any website you need to appreciate the fact that the is a process behind getting the website up and running effectively. This are just some of the factors that you need to consider to have a successful website projects.
As another year comes to a close, we can’t help looking back at the year gone by and be surprised by how technology and search engines evolved in these 365 days. Although these were predominantly positive and exciting changes, this progress has increased the need to keep evolving. If a brand doesn’t…Details
Youth leader and avid reader Ludwekazi Ndlazi and Chief Strategic Officer at Club Readership Mahlodi Kgatle talk to the Bongani Tau about the opportunities for entrepreneurship within literature, and the importance of cultivating a reading culture among young people.
We all know that when it comes to your website, getting it right is no longer and option – it’s a necessity. In this digital-driven society, without a website that sells what makes you unique, you are probably losing out on new business and clients. Today, a service provider’s website is like the…Details
Being an entrepreneur or small-business owner, you have to make sure that your presence on social media is a priority so that you can get your brand’s name out in the open, from promoting advertising your products to building a large network to bring your brand’s voice forward. Luckily enough you won’t have to…Details